Strategy Analytics, a research and consulting firm out of London, has released a report today, saying that the industry leaders will sell nearly 200 million units of next-generation hardware by the year 2012, on $47 billion of retail revenue.
The PS3 and the Xbox 360 will become cornerstones of each company’s digital home strategy. Sony will use the PS3 to help establish Blu-ray Disc and the Cell processor as mass market technologies. For Microsoft the Xbox 360 could secure a leading position for the home PC as a broadband digital media server.
“The Xbox 360 represents one of Microsoft’s best hopes of controlling the digital home,” notes David Mercer, Principal Analyst at Strategy Analytics. “The 2005 holiday season will be a make-or-break time not only for the Xbox 360, but also for Microsoft’s wider digital home strategy.”
The report predicts that Sony will sell 121.8 million PS3s worldwide through 2012. Sales of Xbox 360s are expected to reach 58.8 million and of Nintendo’s Revolution nearly 18 million. Cumulative retail revenues for all consoles over this period will exceed $47bn.