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Activision’s License to Kill; James Bond Exclusive

MGM Interactive and EON Productions have awarded Activision the rights to develop and publish interactive entertainment games based on the James Bond license through 2014. Under the terms of the agreement, Activision will obtain the worldwide rights to create video games for all current and next-generation consoles, PC and hand-held platforms. The license will grant Activision the right to develop and publish games based on all of the James Bond movies, as well as non-movie based games. Previously, Electronic Arts has published Bond games on the PlayStation 2, Xbox, and Nintendo systems with an exclusive license.

“James Bond is the ultimate action movie franchise, and we look forward to establishing a long-term relationship with MGM and EON,� said Mike Griffith, president and CEO of Activision Publishing Inc. “The James Bond franchise creates tremendous global expansion opportunities for Activision as it is one of the few video game licenses that appeals equally to domestic and international consumers. James Bond storylines are rich with style, drama and action, all of which lend themselves perfectly to developing extraordinary games that capture the thrill of being the most celebrated secret agent in the world.�

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