Electronic Arts announced today that Adam Morrison, who led the NCAA in Division I men’s basketball scoring last year and was the third overall draft pick of the Charlotte Bobcats in the NBA, has been selected the new face of NCAA March Madness 07, scheduled for release January 16, 2007 under the EA SPORTS brand. NCAA March Madness 07 debuts on the Xbox 360 by delivering a strategic basketball gameplay experience and next generation feature set that captures the intensity and atmosphere that characterizes college basketball. Never before have home court and the home crowd meant more as your players either rise to the occasion or wilt under the pressure of charged-up, authentic college courts. Feel the intensity rise, then watch as each player responds differently, trying to maintain composure. As the atmosphere heats up your player composure ratings affect the all-new Intensity Control that changes momentum by allowing you to pump up the crowd, motivate your teammates, raise your own composure or even intimidate your opponent. Plus, become immersed like never before by interacting with student sections, school mascots, cheerleaders, and even the band.