Pete Hines has a new role at Bethesda.
The former SVP of global marketing at Bethesda just got a promotion. Pete Hines is now head of global publishing at the Microsoft-owned studio. Erin Losi will now lead Bethesda’s global marketing and communication efforts.
GamesIndustry.biz has more on Hines’ time at Bethesda:
Hines joined Bethesda Softworks in 1999 as a member of the marketing team, primarily working in a PR capacity on the studio’s Fallout projects.
“It’s a privilege to lead global publishing for Bethesda, a place that’s been my home for 23 years,” Hines said in a statement. “It’s humbling to think about how far we’ve come in that time, and I’m excited to work in this new role to help our world class teams make great games.”
Xbox boss Phil Spencer released the following statement regarding the changes at Bethesda:
Pete has been key to the success of Bethesda over the last two decades. His industry leadership and strong relationship with the community has extended Bethesda to millions of players. Erin has been instrumental in shaping the Bethesda brand and the teams behind it and I am incredibly excited to see them both bring Bethesda’s games to even more players around the world.