The launch of Borderlands 3 appears to have gone quite well for 2K Games. The game sold five million copies in its first five days on the market, helping Borderlands to become a $1 billion franchise.
It should be noted that these numbers are for copies sold to consumers, not shipped to retailers. And digital sales accounted for a large majority, once again highlighting the shift away from physical to digital sales. The game launched on September 13.
According to 2K:
Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70 percent of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial sales of Borderlands 3 have exceeded the label’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.
Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.
The game’s apparent success comes despite some fans being upset that Borderlands 3 is a time-limited Epic Games Store exclusive on PC.