Chinese Market Showing Growth

Niko Partners, a leading research and consultancy firm on the Chinese gaming market, today announced results from its latest report showing impressive growth for the Chinese videogame market in 2005. According to Niko’s fourth annual report on the market, 29 percent of China’s 27 million gamers played games more than 60 hours per month, which helped contribute to a 23.6 percent growth rate in China’s videogame market from 2004 to 2005. The Chinese market, of which 84 percent is comprised of online games, now stands at $683 million. The market is forecast to enjoy a compound annual growth rate of 24 percent for the period 2005-2010, climbing to $2.1 billion.

“Chinese gamers’ passion for massively multiplayer online role-playing games (MMORPGs) has extended to the casual and premium casual segments,� said Lisa Cosmas Hanson, managing partner of Niko Partners. “Premium casual games provide new gamers greater access to the online game market and open up an alternate source of entertainment for hardcore gamers.� Niko Partners projects that premium casual games will gain in popularity comparable to MMORPGs over the next several years, achieving 40 percent of all online revenue by 2010.

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