Dante’s Inferno is set to make a splash at the Super Bowl this upcoming Sunday with a cinematic and moody 30-second spot. The commercial offers a hint at Dante’s epic struggle to rescue his beloved Beatrice from the Devil’s grasp, and illustrates his descent into the nine circles of hell, battling Satan’s minions and hoards of Hell’s demons. By the way, if you’re wondering, it costs $2.5 million for a 30 second ad during the Super Bowl.
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