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DS Lite Launching June 11 for $129.99

Millions of people around the world already enjoy playing Nintendo DS, and the system’s future looks even brighter. On June 11, Nintendo DS Lite joins Nintendo’s video game family when it launches in the Americas. The lighter, brighter version of the hot-selling Nintendo DS is expected to be priced as low as $129.99 at retailers throughout the United States. The inaugural color is an elegant Polar White with a raised DS logo on the cover.

Nintendo DS Lite arrives just in time for players to pop in the latest version of one of the most storied franchises in video game history. New Super Mario Bros., launching May 15, updates classic Mushroom Kingdom action with new features and fun. “DS Lite and New Super Mario Bros. represent a double shot of gaming excellence,” says Reggie Fils-Aime, Nintendo of America’s executive vice president of sales and marketing. “We’ve got something for both lovers of beautiful, new gadgets and fans of old-school gaming.”

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