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DS Lite Sells 200,000 in 10 days; 5M Total in Europe

In its sleek new form, the Nintendo DS Lite hit stores across Europe on 23rd June, and since then has been snapped up by eager customers, with more than 200,000 units sold in the first ten days – proving the Nintendo DS Lite is the must have console of the summer! The successful launch of Nintendo DS Lite and the huge success of Nintendo’s range of Touch! Generations games has secured Nintendo’s lead in the handheld market, with total sales of Nintendo DS now over 5 million in Europe.

“Nintendo DS has introduced thousands of new people to gaming and will continue to expand the gaming population due to its ability to appeal to both gamers and non-gamers. During Nintendo DS Lite launch weekend, retailers across Europe said that they had never seen such a vast array of different people buying the product, everyone from business men to young women to grandfathers!” said Laurent Fischer, European Marketing Director, Nintendo of Europe.

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