E3 Alternative? Meet “VideoGame Expo”
With the recently announced changes to the Electronic Entertainment Expo (E3), Lunar Tide Communications, Inc., is pleased to offer America’s VideoGame Expo (VGXPO) as an alternative venue where the game industry can communicate directly with their target audience – the consumer. Publishers and developers searching for additional locations to show off their products can look to VGXPO as a perfect opportunity to put the hottest games in the hands of gamers at a reasonable cost.
“VGXPO organizers and its advisory board members lament that the videogame industry has matured past the need for a mega-event such as E3,” said Ed Fleming, Director of the VGXPO. “However, we see this as a transformation-catalyst for the industry – what the industry needs now is something that can be used to showcase products, promote game makers and celebrate the rich history of the industry directly with consumers.”
“We believe that America’s VideoGame Expo offers a new kind of value proposition and is an opportunity to do more with marketing dollars. We looked at other industries for inspiration – the shows with the most impact and longest lasting power are consumer-focused direct marketing events,” stated Fleming. “Be it the International Auto Shows, Comic-Con, TGS, or localized events such as hobby shows or home and garden conventions; these are huge events that have survived for decades and run the gamut of industry players. Direct marketing at events such as these are a proven return-on-investment.”
“As the professional organization that recognizes excellence in games among its members, the Academy of Interactive Arts and Sciences supports the efforts of America’s VideoGame Expo to create a venue that promotes interactive entertainment directly to consumers,” stated Joseph Olin, President, AIAS. “Providing game players an opportunity to see and experience the widest range of games possible benefits all of us who love great games”
“It seems we’ve come full circle… I started making games over 20 years ago, back then the ONLY kind of expo was for gamers. I have very fond memories of being shoulder deep in gamers all eager to be the first to try a new game. The energy and excitement they generate fuels the passion that makes game development so fun,” said David Perry, CEO of GameConsultants.com.
Unlike any other event, VGXPO is a gaming festival that celebrates the positive impact that videogames have on American culture. When a gamer comes to VGXPO he will have the opportunity not just to play and buy the latest games (and the retro classics) but also have the opportunity to meet the people responsible for their creation.
