Electronic Arts today announced the acquisition of SingShot Media, a San Francisco-based online karaoke community. SingShot’s web-based social networking platform allows site members to record their own renditions of famous songs, share their recordings with friends, rate and comment on other members’ tracks, customize recordings with photos and videos, and compete in a variety of contests. The acquisition will help accelerate EA’s efforts in community-building and promoting user-generated content through a unique music platform. Financial terms of the agreement were not disclosed.
Upon completion of the acquisition, SingShot CEO Ranah Edelin and CTO Niranjan Nagar will enter EA in the roles of Vice President. Prior to co-founding SingShot, Edelin and Nagar were part of the core team at Listen.com, the company that built the award-winning Rhapsody digital music subscription service which was sold to RealNetworks. Since February 2006, Edelin and Nagar have built a team and technology focused on establishing and maintaining live communities. The five person SingShot team will join the EA Sims Division. The technology can be applied to several different community projects within EA.
