EA Kicks Off Football Season in Madden, Mississippi

Microsoft and Electronic Arts will be joining forces to declare “Maddenoliday” in Madden, Mississippi (population 74), on August 22 to celebrate the launch of Madden NFL 07 on Xbox 360, the only next generation console available at the beginning of the 2006/07 football season for fans to experience the enhanced and exciting new features of the most popular sports game in the country.

As part of the celebration, NFL greats Jerry Rice, Warren Moon and Marshall Faulk will join the celebration in a small-town ceremony, with more than 1,000 children and parents from surrounding communities expected to be among the first in the country to play Madden NFL 07 on Xbox 360 kiosks. The event will be held on August 22 from 9:00 – 10:00 am in Madden, Mississippi.