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ESRB rating labels will now warn consumers about loot boxes

The ESRB has announced major changes to how it informs consumers, particularly parents. It’s a new label specifically for loot boxes on the cover of physical games.

The new In-Game Purchases (Includes Random Items) label helps consumers distinguish between different types of games. Parents will now be able to decipher between a game that offers regular in-game purchases from ones that have random items for purchase (i.e. loot boxes).

According to ESRB, the In-Game Purchases (Includes Random Items) label “will be assigned to any game that contains in-game offers to purchase digital goods or premiums with real-world currency (or with virtual coins or other forms of in-game currency that can be purchased with real-world currency) for which the player doesn’t know prior to purchase the specific digital goods or premiums they will be receiving (e.g., loot boxes, item packs, mystery awards).”

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This doesn’t mean that the ESRB is retiring the old In-Game Purchases label, though. However, that label will now be reserved for DLC, such as additional levels, cosmetic items, expansions, etc.

What do you think? Is a label enough or should loot boxes be banned outright? Comment below!