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France Surrenders Again as Wii Conquers Europe

Wii made its highly anticipated debut across Europe on Friday 8th December, with thousands of people desperate to get their hands on Nintendo’s new console. As the must-have product for the festive season Wii was an instant hit. Attracting vast crowds and selling out in stores all over Europe in just a matter of hours, a breathtaking 325,000 units were sold in the first two days making it the fastest selling home console in history.

Demand for Wii has been so great that shops all over Europe had large queues forming outside for up to three days before the launch and hundreds of shops opened their doors at midnight on launch day to allow gamers to get their hands on Wii. After just one weekend on sale, shops across Europe sold out of Wii consoles and daily shipments are now arriving across Europe to replenish stock.

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The Legend of Zelda: Twilight Princess, proved to be a favorite for avid gamers, with 240,000 copies snapped up over launch weekend in Europe, representing 74% of all hardware purchasers. Wii Play was also a big hit with over 50% of people buying the game (which includes a Wii Remote) along with their Wii console.

“Wii has become an overnight success in Europe with people of all ages rushing out to get their hands on the console. Even at this early stage it is clear that Wii is delivering on its promise to expand the gaming market, with a uniquely diverse audience all keen to experience the sensation for themselves. For those who were unable to buy Wii during the launch weekend, rest assured more stock is already on its way and we are doing everything possible to ensure that a steady supply of Wii units is shipped to stores across Europe throughout December and into 2007,” commented Laurent Fischer, Marketing Director for Nintendo Europe.