Game Boy Micro Sells Better-than-Expected

Nintendo’s new mobile phone-sized game handheld, Game Boy Micro, attracted better-than-expected orders on its debut on Tuesday, though less than Game Boy Advance SP had done, retailers said. Nintendo aims to sell 4 million units of the Micro worldwide by the end of its business year to next March.

“Despite (the Micro’s) functions being the same as the existing models, it is popular,” said Hirokazu Hamamura, president of Enterbrain, which publishes leading game magazine Famitsu. “Consumers lately have tended to buy particular hardware because it is stylish or fashionable,” he said, adding the popularity of the Micro reflects that trend.