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Game Boy Micro: Sept. 19 at $99.99

The Nintendo hype machine has started for the new Game Boy Micro. In a press release, the company revealed the price of the Micro, $99.99 in the United States. The September 19th launch was previously announced. Here are some small bits from their press release:

“Game Boy goes anywhere, and now it fits anywhere,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “The incredibly small size of Game Boy micro belies the powerful technology shrunk into a hip new casing with an intensely bright screen; and at under $100, it’s a must-have.”

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Game Boy micro measures just 4 inches wide, 2 inches long and 0.7 inches thin. It weighs 2.8 ounces, about the weight of 80 paper clips. Yet it boasts the same power as previous Game Boy Advance models, complete with the ability to play all Game Boy Advance games, a library of more than 700 titles. Game Boy micro features a 2-inch, crystal-clear screen, and Start/Select buttons that glow with the cool, neon-like blue found on many cell phones.