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Heroes Phenomenon Hits Xbox Live Marketplace

Responding to the program’s fanatical following and viewers’ passionate identification with the show’s characters and storylines, the Universal Studios Consumer Products Group announced that content based on television’s #1 new series, Heroes, is now available for download on Xbox LIVE Marketplace for the Xbox 360.

For the first time, fans of the series can customize their Xbox 360 experience with images depicting key events and characters from the Heroes universe. Taking a creative lead from the series, the graphically stunning images are rendered as paintings which foretell iconic events in the program’s mythology. The downloadable content includes both a Theme Pack and Gamer Pictures featuring popular characters from the show such as Hiro Nakamura, Claire Bennet, Peter Petrelli, and Niki Sanders.

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“Heroes has broken new ground in episodic storytelling and has resonated with an astonishingly broad audience, and certainly with the gamer community,” said Bill Kispert, Vice President and General Manager, Interactive, Universal Studios Digital Platforms Group. “We are excited that Xbox LIVE members will now be able to personalize their gameplaying experiences with authentic images from the Heroes universe.”