ESPN and ESPN.com will offer an exclusive pay-per-view event with Electronic Arts – Inside Madden NFL 07 – produced by ESPN Original Entertainment and available to gamers through affiliates on television and also online. In this special, available 18 days before the release of Madden NFL 07 from EA SPORTS on August 22, fans will get an early look inside one of this year’s most anticipated video game releases. EA game designers and some of the best Madden players will lead gamers on a guided tour through new changes and advances in all aspects of the game. Included in the special are the exclusive release of player ratings and tips from top Madden gamers and behind-the-scenes details about the making of the next generation of Madden NFL games.
Intended to give the hardcore gamer and fan a leg up on playing the latest version in the popular Madden game series, ESPN and EA SPORTS invited some of the best gamers in the business to EA Sports Tiburon studios in Orlando. Before arriving, the five gamers were given a chance to try the new game and see a number of new features. Once at the EA studios, the players were given the opportunity to interview game producers, engineers, and further test and evaluate the latest edition of the game for the cameras. Madden NFL 07 will be available in stores on August 22 for PlayStation 2, Nintendo GameCube, Xbox and Xbox 360.
