Interactive Advertising Growth to $52B by 2010

Revenue for interactive advertising is expected to more than double over the next five years, growing to nearly $52 billion by the end of 2010. Products that enable advertisers to create interactive content for television and the Internet will benefit the most from growing usage, but mobile, in-game, and other forms are growing quickly as well.

“The platforms and technologies for richer interactive communications are finally falling into place,” said Acacia Senior Analyst Christine Arrington, “and entertainment tool and middleware vendors are uniquely situated to provide the solutions that will enable advertising in games, on mobile devices, and on interactive television.”