Madden Midnight Launch Party
GameStop announced today that it will host nationwide events at many of its locations to celebrate the launch of the new Madden NFL 2006 (Nintendo GCN, PlayStation 2, Xbox) from Electronic Arts on August 9, 2005. To build excitement for the new football title, GameStop is sponsoring Madden NFL 2005 Tournaments in 1,000 stores across the U.S. on August 6, 2005. Anyone who would like to enter to win one of the various prizes should visit a local GameStop for details on where to play and how to sign up. GameStop will also be hosting tail-gate parties on launch weekend in many locations to welcome in the new football season.
Jack Beuttell, Senior Vice-President of Marketing and Merchandising said, “GameStop is proud to be among the first retailers to offer our customers the ability to pick up or purchase their reserved copy of Madden NFL 2006. We try to make these events a ‘celebration,’ and strive to ensure our customers are among the first to have the hottest new games. We believe that our buy-sell-trade program affords all of our customers the ability to own any system and games that they desire the most.”