NBA 2K21 unskippable in-game ads to be removed

NBA 2K21 in-game ads statement

2K Sports has taken heat from fans for adding unskippable in-game ads to NBA 2K21 a month after the game’s launch. Now the company says that it will offer a fix.

NBA 2K21 was the top download on PlayStation Store last month. So presumably there are a lot of fans who are not too happy at the moment. While 2K did not offer an apology, it did say in a statement posted to Twitter that ads will be removed as part of the pre-game introduction.

Here is the full statement:

As many are aware, in recent years ads have been integrated into 2KTV segments. Yesterday’s 2KTV ad placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction. This will be fixed in future episodes. Thanks for your continued feedback.


RELATED STORY: NBA 2K21 Review: Time to retire PS4 and Xbox One


Meanwhile, here’s a little more background on the ads from Eurogamer:

The video below from Stevivor shows an advert for Oculus Quest 2 attached to a pre-game video called MyTeam Season 2, Episode 7. The advert runs as the match is loading (you can see the loading progress in the bottom right-hand corner of the screen). It’s worth noting you cannot edit your team lineup until the advert has run its course. According to Stevivor, the experience is the same on PC, even when running from an SSD.

What do you think of the news? Did you encounter any in-game ads? Share your thoughts with us in the comments!

Tags: , , , , , ,

Game Freaks 365 participates in affiliate programs to help cover hosting costs and other operating expenses. We may receive a small percentage of sales from affiliate links.


A penny for your thoughts...

This site uses Akismet to reduce spam. Learn how your comment data is processed.