2K Sports has taken heat from fans for adding unskippable in-game ads to NBA 2K21 a month after the game’s launch. Now the company says that it will offer a fix.
NBA 2K21 was the top download on PlayStation Store last month. So presumably there are a lot of fans who are not too happy at the moment. While 2K did not offer an apology, it did say in a statement posted to Twitter that ads will be removed as part of the pre-game introduction.
Here is the full statement:
As many are aware, in recent years ads have been integrated into 2KTV segments. Yesterday’s 2KTV ad placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction. This will be fixed in future episodes. Thanks for your continued feedback.
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Meanwhile, here’s a little more background on the ads from Eurogamer:
The video below from Stevivor shows an advert for Oculus Quest 2 attached to a pre-game video called MyTeam Season 2, Episode 7. The advert runs as the match is loading (you can see the loading progress in the bottom right-hand corner of the screen). It’s worth noting you cannot edit your team lineup until the advert has run its course. According to Stevivor, the experience is the same on PC, even when running from an SSD.