New E3 Details Revealed; Santa Monica New Location

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The new E3 Media and Business Summit will be held July 11-13, 2007, in Santa Monica, California, and will combine the best elements of the former trade show into a business event celebrating the video game industry’s present and future, the Entertainment Software Association (ESA) announced today. The centerpiece of the invitation-only, three-day event will be the opportunity for both ESA members and non-members to stage major press events, and to have intimate meetings in premier hotel suites and meeting rooms with media, retailers, developer partners, and other audiences. In addition, the nearby Barker Hangar will be converted into a software showcase where attendees will be able to casually test drive the featured video games planned for the coming holiday season and beyond.

“By combining suite-based meetings with the software showcase in a controlled and business-like environment, we believe we will successfully fulfill our primary objective of giving high-level media the best of all worlds — the chance to engage in highly personal, one-on-one dialogue with leading game company executives, as well as the chance to demo games on their own time and to check out offerings from both the best known and emerging game publishers and developers,” said Douglas Lowenstein, President of the ESA. “It will also provide an excellent opportunity for meetings with retailers, developers and other audiences.”

The new E3Expo will also feature a daily luncheon conference session with top executives and/or analysts and a Serious Games showcase. In addition, ESA is exploring adding an independent games showcase and including the highly successful “Into The Pixel” video game art competition and exhibition. Finally, evenings will be a time for receptions and parties so participants can interact at the informal events that have been an E3Expo tradition.

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