NFL Extends Madden Exclusive License to 2013

Electronic Arts today announced an extension of its exclusive licensing relationships with the National Football League and NFL Players to develop, publish and distribute interactive football video games. These agreements, which were negotiated separately and are extensions of contracts originally signed in December 2004, provide EA continued rights to NFL teams, stadiums and players for its critically-acclaimed and best-selling football videogames through the end of the 2012 season, which culminates in February 2013.

“We are excited about the opportunity to extend and expand our relationships with the NFL and NFL PLAYERS,” said Peter Moore, President of EA Sports. “For nearly two decades, EA Sports has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we’re committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market.”

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