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Nintendo DS Fastest-Selling Hardware in Japan

Nintendo confirmed the DS domination of Japan saying that the portable system that is only 13 months old has reached 5 million units, making it the fastest selling system to reach the 5 million mark in Japan. According to Nintendo, it took 17 months for PlayStation 2 and 14 months for the Game Boy Advance.

“Selling 5 million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level,” Nintendo President Satoru Iwata told a news conference. “To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.”

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