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Nintendo DS Passes 20 Million Mark

Nintendo delivers on its promise to bring video gaming to the masses. In less than two years since its Nov. 21, 2004 launch, Nintendo has sold more than 21 million Nintendo DS systems worldwide. By comparison, Apple shipped one million of its ever-popular iPod music players in its first 19 months. The rate of Nintendo DS units being sold equates to 23 systems per minute – that’s nearly one every two seconds – non-stop since launch.

“We’re thrilled to be announcing this milestone today,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications, “especially since Nintendo DS was North America’s top-selling video game system of any type in June. We attribute this success to Nintendo’s overall strategy of offering something for everyone – from five-year-olds caring for their Nintendogs to 65-year-olds tuning their mental agility with Brain Age: Train Your Brain in Minutes a Day.”

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