Nintendo’s gearing up for an early holiday season. They announced today that they would be dropping the price of their Nintendo DS handheld, effective August 21. The DS will cost $129.99, a $20 discount from its current price. The price cuts come as gaming industry observers and retailers prepare for a showdown between Nintendo and Sony’s recently-released PSP (PlayStation Portable), which will be launching in Europe next month.
Launched last November in North America, December in Japan, the DS has been a strong seller for the company, with more than 5 million units sold worldwide. The unique gameplay with the use of a stylus and touchscreen to play games, rather than just the standard buttons and analog sticks, has been popular among gamers.
