Nintendo President Reggie Fils-Aime sat down with CNBC’s Maria Bartiromo for a chat about the holiday plans for the company. The Wii recently saw a $50 price cut to $199. Reggie noted that the console went 34 months without a price drop, adding that there will be no more price cuts for the Wii in 2009. The recently released Wii Fit Plus was timed with the price drop of the system. Since the price drop to $199, the Wii has seen “very strong results,” Reggie claims.
“Consumers want to have long experiences, experiences that they can live over and over again,” Reggie said. Nintendo is relying on New Super Mario Bros. Wii to get them through the holiday season. When asked how Nintendo is going to stay ahead of competition, Fils-Aime pointed to the DSi, which has sold 2.2 million units in the United States. As for those pesky product shortages that have plagued consumers for the past several holiday seasons, Reggie says don’t worry. “We’re prepared… we do not expect to have shortages on our products.”
