Rock Band to Feature Fender Stratocaster Guitar
Harmonix, developer of the blockbuster Guitar Hero franchise and Electronic Arts today announced that Fender Musical Instruments Corporation (FMIC) will have their instruments exclusively featured in the upcoming videogame Rock Band, an all-new platform for music fans and gamers to experience and connect with music. In addition, Roland Corporation and BOSS have agreed to have their brands featured within Rock Band.
To deliver the ultimate interactive music experience in Rock Band, Harmonix and MTV have secured an agreement with Fender Musical Instruments Corporation, the world’s most respected manufacturer of electric guitars and amplifiers, that will allow the Rock Band game controller peripheral to be modeled after the legendary Fender Stratocaster, one of the most enduring and iconic models of electric guitar in the world. In addition, Fender guitars, basses and amps will be exclusively featured in the game.
“Fender is pleased to be part of Rock Band and the exciting opportunity it offers passionate music fans and gamers,” said Bill Mendello, CEO of Fender Musical Instruments Corporation. “Our friends at Harmonix have done an amazing job of capturing the power and style of legendary Fender products within the virtual gaming experience and delivering it all in the spirit of rock ‘n’ roll.”
To further raise the level of Rock Band’s authenticity, Roland Corporation, the world’s leading innovator in electronic instruments, and BOSS, recognized for its line of guitar effects pedals, have agreed to have their brands featured in Rock Band in-game and via co-marketing. The title is slated for release on PlayStation 3 and Xbox 360 in holiday 2007.