Sony and LEGO holding company invest $2 billion in Epic Games
Epic Games has announced a $2 billion investment from Sony and the holding company behind LEGO.
The latest round of funding involves Sony and KIRKBI, which is the holding and investment company behind The LEGO Group. Each of the companies is investing $1 billion. The goal is to “create new social entertainment exploring the connection between digital and physical worlds.”
“As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field,” said Kenichiro Yoshida, president and CEO of Sony. “We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.”
“As we reimagine the future of entertainment and play we need partners who share our vision. We have found this in our partnership with Sony and KIRKBI,” said Tim Sweeney, CEO and founder of Epic Games. “This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive.”
The announcement did not mention any specific games. We’ll let you know when we learn more about the collaborations with these major industry players.
