It was revealed at Sony’s Press Conference on Monday that the PlayStation 3 would retail for $500 and $600 respectively, $100 and $200 more than the Xbox 360 pricing structure. President and CEO of Sony Computer Entertainment America, Kaz Hirai, defended the pricing of the PS3:
“I think when you look at what we put into the box – Cell, Blu-Ray, backwards compatibility, the ability to go online – I think it’s a very compelling package for consumers,” he said. “The totality of what we bring to the table makes it a good value for consumers.” Hirai further defended the pricing, though, saying “What we’re presenting to consumers is future-proofed. It’s not going to fall by the wayside.”
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