Sony hopes to flatten its competition with a new flat TV series in Japan starting in October to bolster its ailing TV business. The company calls this the first step towards their complete revival.
The “Bravia” flat TV series is equipped with liquid crystal display (LCD) panels jointly produced by Sony and its South Korean ally Samsung Electronics, the world’s top flat-screen maker, and will be more price competitive than its previous TV models.
“We are fully committed to the Bravia series,” Sony Executive Deputy President Katsumi Ihara told a news conference. “This is the first step towards Sony’s complete revival.” Sony aims to get more than 30 percent of the domestic market for LCD TVs measuring over 33 inches by the end of 2005, up from 20 percent.