Most companies drop the price of their hardware after a year of poor sales. Not Sony. Despite growing pressure with slowing hardware and stagnant software sales, Sony was expected to drop the price of their PlayStation Portable for the holiday. Instead of reducing the price, Sony opted to increase the system to $250, offering a new “PSP Entertainment Pack” similar to launch. Available beginning September 13, the package features a PSP system along with Offroad Fury: Blazin’ Trails, the “Lords of Dogtown” UMD, and a Sony 1GB Memory Stick Pro Duo.
“The PSP system’s success stems from its ability to combine console-quality gaming with multimedia applications, and this new package showcases all of the system’s strengths,” said Peter Dille, Senior Vice President, Marketing, Sony Computer Entertainment America. “Whether consumers want to pick up and play one of our top racing franchises, watch a movie, or enjoy their own music, photos, downloadable content and more, the PSP Entertainment Pack delivers it all in one convenient package.”
