Square Enix today announced that it has entered into an exclusive distribution agreement Ubisoft Japan under which Square Enix is entitled to distribute Ubisoft games exclusively in Japan starting April 2009. Details on games to be released will be available at a later time.
In the increasingly consolidated video game industry, Square Enix has been implementing strategic initiatives to expand its product lineup and strengthen its presence as a global game publisher. In 2008, the company began publishing third-party titles in PAL territories, and in December 2008, published its first overseas-produced game in Japan with the launch of UK-based Frontier Developments’ LostWinds for WiiWare.
“The global video game market is expected to maintain sustainable growth thanks to geographical expansion and diversification of customer base,” said Yoichi Wada, president and representative director of Square Enix. “By partnering with the Ubisoft Group having a number of highly acclaimed titles, we can now work to provide high-quality overseas-produced games to Japan, thus invigorating the Japanese game market while strengthening our presence as a global leader in the video game industry.”
