Sony Computer Entertainment America and Taco Bell today announced a new “Unlock the Box” promotion to give away one PlayStation Vita for every 15 minutes to consumers beginning January 26, 2012. Fans will have the exclusive opportunity through Taco Bell for a chance to win a PS Vita before it becomes available in U.S. stores on February 22, 2012.
“This partnership is the perfect way to deliver PS Vita’s game changing technology directly to our passionate fans in the weeks leading up to launch,” said Guy Longworth senior vice president of marketing and PlayStation Network at SCEA. “We know anticipation around PS Vita in the U.S. is reaching a fever pitch, and we’re happy to be working with Taco Bell to give away one PS Vita for every fifteen minutes, ensuring thousands of gamers get their hands on the revolutionary entertainment system before it becomes available in stores.”
At participating Taco Bell locations from January 26 through March 11, 2012, Taco Bell and PlayStation fans can “Unlock the Box” for a chance to win a PS Vita. Codes found on Taco Bell’s specially marked $5 Buck Box – which includes a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and medium fountain drink – can be entered online for an instant chance to win a PS Vita prize pack. Prize packs include one PS Vita 3G/Wi-Fi model, one Little Deviants game, one 4GB PS Vita Memory Card, and a choice of one of the following games: ModNation Racers: Road Trip, LittleBigPlanet or MLB 12 The Show.