THQ today announced a reorganization of the company’s management team and business units. In order to more directly align the organization with its previously announced strategy, THQ has formed three new business units: 1) Core Games; 2) Kids, Family and Casual Games; and 3) Online. The company has promoted key executives to manage each of these units. Each unit manager will report directly to THQ President and CEO Brian Farrell.
“I see this as a tremendous opportunity to build a portfolio of owned franchises for THQ,” said Danny Bilson, executive vice president, THQ Core Games. “We have an exciting pipeline of games, including Darksiders and MX vs. ATV Reflex, which are scheduled for release this fiscal year, and Homefront and Warhammer 40,000 Space Marine, which were recently unveiled at the E3 trade show and are scheduled for release next fiscal year.”
“For many years, THQ has delivered great family entertainment and my team understands the unique needs of this growing market segment,” said Doug Clemmer, executive vice president, THQ Kids, Family and Casual Games. “Gaming platforms such as the Nintendo Wii and Microsoft’s recently announced ‘Project Natal’ are changing the way families play together and we are excited to develop gaming experiences that take full advantage of these platforms. Our strong portfolio includes original games such as Drawn to Life: The Next Chapter and World of Zoo, and games based on leading entertainment brands such as Marvel Super Hero Squad, Disney Pixar’s Cars Race O’Rama, NBC’s The Biggest Loser and James Patterson’s Women’s Murder Club.”
“We view the online gaming space worldwide as an important driver of THQ’s long-term growth. Our strategy is to leverage our established brands such as Company of Heroes, Warhammer 40,000 and WWE into the dedicated online space. We will also be exploring new game concepts and new business models in emerging regions,” said Steve Dauterman, senior vice president, THQ Online. “My team will also work with our Core and Kids, Family and Casual gaming units to help make connectivity a part of their gaming experiences.”
