THQ announced today that they are reorganizing two of their studios to reflect an “increasing emphasis on digital distribution to build brands and drive growth.” Juice Games and Rainbow Studios will refocus on digital distribution. They have been renamed THQ Digital Studios Warrington and THQ Digital Studios Phoenix, respectively.
The key objectives for THQ’s digital studios will be the development of digitally distributed games based on THQ’s core game brands and new original intellectual properties, and the implementation of a portfolio-wide community platform to connect consumers to all of THQ’s core games using proprietary technology developed by THQ Digital Studios Warrington.
“Consumers are increasingly looking for deeper engagement with their favorite entertainment experiences. They also want to enjoy games and entertainment via convenient social and portable platforms that suit their lifestyle,” said Danny Bilson, Executive Vice President, THQ Core Games. “We plan to address these needs through a rich offering of content distributed across digital platforms, based both on all of our major core brands as well as new intellectual properties.”