Another bad month for the video game industry as sales dipped 29 percent from July 2008 to July 2009. Total hardware, software and accessory sales amounted to $848.90 million for July. Sales of hardware were particularly hard hit, down 37 percent from 2008 levels. It seems not even the Wii can avoid the recession’s grasp as Nintendo only shifted 252k for the month. Despite Nintendo’s indications otherwise, perhaps a price cut is needed to stimulate hardware sales.
1. Nintendo DS – 538,900
2. Wii – 252,500
3. Xbox 360 – 202,900
4. PSP – 122,800
5. PS3 – 121,800
6. PS2 – 108,000
The software side saw a less considerable drop at 26 percent. Electronic Arts had another strong month as the company posted four of the top ten selling games for July 2009. Wii Sports was the big winner, though, selling through over a half million units.
1. Wii Sports Resort – 508,200
2. NCAA Football 10 (Xbox 360) – 376,500
3. NCAA Football 10 (PS3) – 237,400
4. Wii Fit w/ Balance Board – 164,300
5. Mario Kart Wii – 156,600
6. Mario Kart DS – 132,200
7. Pokemon Platinum (DS) – 116,400
8. Fight Night Round 4 (Xbox 360) – 116,400
9. New Super Mario Bros. (DS) – 101,800
10. EA Sports Active (Wii) – 96,800
