The path to fitness begins with a single step. Nintendo’s new Wii Fit, launching today, combines fun and fitness in ways that will have people getting up off their couches, moving around, having fun and maybe even breaking a sweat. Wii Fit gets everyone pumped up about making enjoyable physical activities a part of their daily routines. Wii Fit even tracks users’ progress, which lets people see how they have improved while challenging them to better their scores and stay motivated to keep going.
At an MSRP of $89.99, Wii Fit comes packaged with the Wii Balance Board accessory (which will be used in upcoming games such as EA’s Skate), a precisely engineered platform that senses both weight and shifts in movement and balance. The Wii Balance Board connects wirelessly to the Wii console and serves as the centerpiece for more than 40 fun activities that challenge users in areas like yoga, aerobics, strength training and balance. Helpful virtual trainers in the game talk users through the different activities and make suggestions for improvement.
“Wii Fit will get you moving whether you’ve been playing video games for years or this is your first time,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales and Marketing. “Wii Fit is easy for anyone to try and is yet another example of how Nintendo continues to expand the world of video games to new audiences.” The game is already sold out in many locations. Online sellers are pocketing nearly $100 as they sell Wii Fit for more than $160 on sites like Amazon.com.
