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Wild Hare Entertainment Plants its Paws

Wild Hare Entertainment (Wild Hare), a recently established game publisher located in Dallas, Texas, today announced its plans to provide independent developers a cost-effective alternative to the traditional publishing and distribution models in the North American retail market. The change in the industry to a hits-driven business model and the rising cost of production have made it very difficult for the smaller independent developer to get signed or even noticed by a major publisher.

“Everyone is trying so hard to be innovative that the soul of our industry has become clouded. We want to work with our partners to create what made this industry so exciting…classics,” said Andrew Hoolan V.P. of Marketing of Wild Hare Entertainment. Wild Hare Entertainment understands the future growth of this industry is rooted in its past and believes that the publisher/developer relationship should be a true partnership. In truth, the publishers’ and developers’ very existence (not to mention industry growth) is dependent on this partnership. It is imperative for this partnership to be built on trust and respect.

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