In an article titled “Microsoft’s game plan bound to fail” posted on the Houston Chronicles’ website, Business Columnist Loren Steffy writes why Microsoft will have a difficult time reaching mass-market appeal. “HOW many of them, I asked, wanted an Xbox 360? Every hand in the room of seventh-graders shot up. Even the teacher’s. Then I asked how many wanted to pay $400 for it. Almost every hand went down.
The game console may be cool, but it’s just too expensive, they said. They think the games are overpriced, as well. Microsoft, which makes the Xbox, jacked the average game price by about $10 from the earlier Xbox version…At $400, Microsoft is selling an expensive razor at a loss, and hoping to make up the difference with pricey blades.”