After the successful launch of Starfield, Bethesda’s Pete Hines is hanging up his spurs. Bethesda’s Senior VP of Marketing officially announced his retirement on Twitter.
Hines has worked as Bethesda’s Senior VP of Marketing since 1999. Over that time, the company has launched dozens of games including AAA hits like Fallout: New Vegas, The Elder Scrolls V: Skyrim, and Doom Eternal.
Hines released a full statement on Twitter. It reads:
After 24 years, I have decided my time at Bethesda Softworks has come to an end. I am retiring and will begin an exciting new chapter of my life exploring interests and passions, donating my time where I can, and taking more time to enjoy life. This was not a decision I came to easily or quickly, but after an amazing career, culminating in the incredible launch of Starfield, it feels like the time is right.
This is certainly not goodbye by any means. My love of Bethesda and its people has never wavered, and I will never stop being part of this incredible community we have grown. Thank you to the hundreds and thousands of fans I’ve gotten to meet and talk to over the last 24 years. Your energy, creativity, and support has been such a big part of my journey. I look forward to experiencing the next part of the adventure alongside you.
Working with the amazing people, teams, and studios at Bethesda has been the greatest experience of my life. I’m incredibly proud of everything we have done together, and I’m genuinely excited to see the amazing things they will create next.
Bethesda thanked Hines for his work in a statement:
Pete’s public presence was only a small part of his role at Bethesda, although the way he represented us carried over into the values he nurtured here: authenticity, integrity and passion. His contributions have been integral in building Bethesda and its family of studios into the world-class organization that it is today. His vision helped push us forward, and his hard work inspired us.
As most gamers are aware, Microsoft purchased Bethesda in 2021. The beloved gaming company is behind franchises like The Elder Scrolls, Fallout, and Doom. Hines was part of the company’s integration into the Xbox ecosystem.
Enjoy your retirement, Pete!
