Konami Digital Entertainment and Burger King Corporation should have children dancing at the dinner table this holiday season with an unbeatable combo that delivers the fun and excitement of the world’s #1-selling dance video game — Dance Dance Revolution — to children everywhere. Participating Burger King restaurants nationwide will offer one of eight exclusive Dance Dance Revolution toy premiums with each purchase of a Kids Meal from Dec. 4 through 31 or while supplies last.
“Dance Dance Revolution and Burger King restaurants will get in the groove this holiday season, as we promote fitness to our youth in fun and exciting ways,” said Catherine Fowler, senior vice president of sales and marketing at Konami Digital Entertainment. “Children can enjoy a BK Kids Meal that includes smart menu choices such as low fat milk and apple sauce and then get motivated to dance the afternoon away by receiving a one-of-a-kind DDR premium.”
Burger King Corporation will support the program with a fully-integrated marketing campaign that includes television advertising, in-restaurant merchandising, custom DDR themed Kids Meal bags and cups, and an online micro site at www.bk.com/dance. Of course everyone knows that there is no better way to promote health than by eating fast food! At least you can burn off the 760 calories that you will gain from that Whopper.
