The LEGO Group and Warner Bros. Interactive today announced a distribution partnership for LEGO Universe, releasing the second half of 2010. LEGO Universe will be the first massively-multiplayer online game (MMOG) based on the LEGO play experience for gamers of all ages. Under the deal, Warner Bros. Interactive will be the exclusive retail distributor of LEGO Universe outside of LEGO channels.
“WBIE has tremendous reach as one of the industry’s largest full-scale games publishers, which will enable LEGO Universe to access a broader audience of kids and families interested in online gaming,” said Henrik Taudorf Lorensen, Vice President, LEGO Digital, the LEGO Group. “We believe this partnership will be mutually beneficial for both companies, as well as end users, and are pleased to work with experts in the space on retail distribution for LEGO Universe.”
Developed by the LEGO Group and NetDevil, LEGO Universe will enable players of all ages to build, create, interact with friends, battle, and explore LEGO worlds – past, present and future. The MMOG is currently in a closed beta, with the game scheduled to release later this year.
