What does a $50 annual subscription to Xbox Live Gold get you? Apparently advertisements. Static ads have long been included in windows on the Xbox Live dashboard, but Microsoft has opted to go a step further with a newly introduced video ad unit.
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Kotaku is reporting that “Microsoft’s entire move to the New Xbox Experience may have been partly influenced by the desire/need for advertising, as the ‘windows’ that all NXE content is displayed in, from videos to demos to Xbox Live Arcade titles, ‘just so happen to be IAB (Interactive Advertising Bureau) standard sizes’. Meaning a Flash/Silverlight ad from a website can be dropped directly onto the 360 dashboard.”
