An analyst for American Technology Research analyst, Paul-Jon McNealy, said that Microsoft faces a challenge in shipping 1.5 million to 1.8 million Xbox 360’s worldwide by the end of December. “We believe that [Microsoft] has tried to keep expectations low for retailers this holiday, with hopes of overdelivering. We believe that overdelivering is unlikely at this point,” McNealy said.
In its first 90 days, the aim is to sell 2.75 million to 3 million Xbox 360 consoles. According to Reuters, McNealy said he believed Microsoft had 300,000 to 400,000 Xbox 360’s for the launch in North America, around 300,000 for Europe and 100,000 for Japan. He expects Microsoft to ship another 300,000 units in North America in the next week, putting the total number at about 1 million units. Additional shipments would be required at month’s end to reach McNealy’s lower-end target of 1.5 million to 1.8 million units.