The Nintendo DS hit the shelves back in March 2005 and has now gone on to conquer the handheld market in Europe, with a staggering 6 million consoles sold and a series of hit games from Nintendo’s Touch! Generations range. Following the successful launch of the Nintendo DS Lite, the Nintendo DS has secured Nintendo’s lead in the handheld market, maintaining a 70% share of the market for eleven consecutive weeks. What’s more the Nintendo DS and Nintendo DS Lite has captivated the female gaming audience with 44% of all consoles being sold to women.
