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PlayStation Studios: Sony is rebranding first-party titles ahead of the PS5 launch

PlayStation Studios

This morning, Sony announced a new name for the first-party games that it publishes. The PlayStation Studios branding will appear starting later this year coinciding with the launch of PlayStation 5.

According to Gamesindustry.biz, the branding “will only be featured on games developed and managed by Sony Interactive Entertainment’s Worldwide Studios organization.”

Here’s more from Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment:

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Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.

You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.

A new video introduction features some of the franchises and studios that will fall under the umbrella. They include Uncharted (Naughty Dog), Horizon Zero Dawn (Guerrilla Games), God of War (Santa Monica Studio), and Ratchet & Clank (Insomniac Games). The new logo will appear on game covers. The opening animation will likely play at the start of first-party games.