Twitch’s content is about to get more diverse. Rolling Stone is launching a music channel today.
The more-than-50-year-old brand aims to engage younger users with a series of music streaming experiences. Both artists and fans will have access to curated music, as well as “thousands of hours” of new and exclusive music content.
The Rolling Stone channel is set to bring music lovers around the world a “range of experiences with artists” including news and interviews. They also plan to host music festivals and concerts. The mainstay of the channel includes a daily news show.