After his statements about the Asian market, it is safe to assume that this is the way to go
This has been a great year for Xbox in terms of studio acquisitions. Despite being in the eye of the hurricane for the billionaire purchase of Activision Blizzard, Xbox did not fail to attend the Tokyo Game Show. This has allowed Phil Spencer to interact even more with different Asian developers.
This has come to light thanks to an interview made by CNBC. The important thing, though, was his take on the acquisition of companies. Mentioning that the American company is still open to buy more studios since “Sony is bigger and keeps investing.”
New studios to join Xbox?
During the interview, Spencer makes it clear that the Asian market remains a difficult market for Xbox. He even acknowledged Tencent as the most important company in the industry today, especially for making the Asian market so profitable. And he has made it clear that this is what Xbox is looking for on this visit to the Tokyo Game Show.
He said he has been in contact with several Asian developers. The goal of this is to make a greater connection with the Asian market, thus leaving Xbox open to continue expanding its catalog of acquisitions. “We strive to be a major player in the industry,” said Phil Spencer during the interview.
“And if that turns into acquisitive M&A work, we’re active in that as well. The work never ends for us. It’s a competitive market and I want to make sure Xbox is at the forefront of innovation and competition,” he added. Sony continues to invest in the Asian market (its strongest point) and Xbox doesn’t want to be left behind.
Precisely that, the impact on competition in the video game market, is what the UK regulator is going to investigate. Although, from the way Xbox has continued to act, it seems that it has not affected the company’s plans at all. Will we see any collaborations with Japanese developers? I guess we will have to wait to see.