EA continues to move its pieces to enter the mobile market with a new winning strategy. That’s confirmed with the purchase of Golf Clash creators Playdemic from AT&T.
The mobile market in the video game industry is undoubtedly the fastest growing. With major video game companies and developers testing the market and introducing versions of major console and PC franchises, the mobile market is booming.
The portability of a Smartphone or Tablet, mixed with the fact that the majority of the world’s population has a one, has made the big fishes in the industry see it as their next target, among them EA. Despite having experience with several competent mobile titles, the American company is aware of the opportunities of this market, so it wants its empire to be stronger and today, it has bought Playdemic, the developers of Golf Clash, which belonged to AT&T and WarnerMedia, for $1.4 billion in cash.
EA is determined to seize the throne
Following the acquisition of Codemasters, which strengthened EA’s position in AAA racing games for consoles and PC, and the acquisition of Glu Mobile, which strengthened EA’s position in the mobile market, the acquisition of Playdemic confirms EA’s determination to dethrone Tencent in the mobile market.
For those who are unfamiliar with EA’s latest acquisition, Playdemic is a top mobile gaming business known for its award-winning game Golf Clash, which lets players all over the world to compete in real time. Golf Clash is one of the most popular mobile games in the United States and the United Kingdom, with over 80 million downloads to date.
“We are thrilled to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports,” said Andrew Wilson, CEO of Electronic Arts.
“The addition of the incredible Playdemic team not only adds to the strength of our mobile teams globally, it also continues our expansion and investment in U.K.-based talent. With Playdemic now part of Electronic Arts, we’re excited to bring even more amazing and innovative mobile games to diverse audiences around the world,” he added.
Although the mobile video game market is currently more competitive and interesting than the classic battle between Xbox and PlayStation consoles, these moves by EA and other companies are just the tip of the iceberg. For sure, 2022 will be another successful year for this industry market thanks to the step-up in game development, and how powerful smartphones are becoming day by day.